Is a user-friendly broadcaster advertisement, commercials and spot scheduling tool. Leveraging advanced optimization and sequencing algorithms, the tool optimizes and automates the process making it easy for broadcasters to manage, report performance, and gain maximum utilization from each advertisement, commercials and spot campaign.

Reach Optimal Ratings for Each Commercial Campaign

To ensure best usage of the available inventory, the BookingSystem schedules all commercial campaigns simultaneously. It does so by considering inventory availability, conversion index for each break, and rating goals set for each advertisement / commercial campaign.

Automatic Commercial Scheduling

The automated optimization process eliminates the current practice of having to schedule and slot advertisements, commercials and spots manually. The BookingSystem takes the hassle out of manually having to add additional spots to time out schedules. It will always fill the entire break schedule, while allowing you to control the behavior of the system in different sold-out scenarios.

Automatic Commercial Sequencing

A tailor-made sequencing algorithm ensures, that scheduled commercials within any given break, are sequenced according to any custom wishes. The aim is to create a schedule similar to the manually created rules applied today. Hence our sequencer will take any business rule imposed today and integrate these into our sequencing logic.

Ad Campaign Reporting

Information contained is reported live in standardized reports. Any single campaign change (or manual change to the output) is automatically reported in a set of fixed reports.

Pre-booking Ad Campaigns

The BookingSystem allows you to create pre-booking confirmations, which can be sent to, and signed off electronically by your customer, client or agency. Based on each broadcaster's ratecard, the system will automatically compute the CPP of any campaign, avoiding manual calculation errors. Further, it also facilitates the order creation process in general.


Based on created orders, invoicing is handled automatically within the BookingSystem, and can be customized to suit any requirements and business rules. We can create either PDF invoices or any specific digital file readable to any finance system. The BookingSystem will automatically produce credit-notes and new invoices when relevant.

Using 'Gold Standard Ratings'

BookingSystem is fully integrated with the AdvantEdge© rating engine, and therefore TAM data in relevant countries. The system computes Gold Standard Ratings without the need to import any ratings files. This allows PromoOptimizer to do automated calculations of break estimates, monitoring of the ongoing campaign performance, and calculating advanced end-of-campaign reporting – including R&F calculations.

Integrate to any Broadcast Management System

A set of fixed import / export files will secure a stabile interface between the BookingSystem and any scheduling, traffic, transmission, channel and broadcast management system on the market.